A/B Testing Guardian Soulmates
How did we get started with A/B testing for Soulmates?
- Not everything was clear up front
- Reviewed some data and just started some tests
- Learnt as we went along
- Case study of one “theme” of tests
What did we learn?
- Important to have a hypothesis agreed upfront
- Be really clear about the ONE goal so that there is no debate later
- Don’t despair if tests are not successful. They give as much insight as successful tests
Talk given at Conversion Conference London 2013